Visitor Centers

Slivovitz Museum of Prague

In Prague's U Lužického semináře street, you can find a late renaissance house with the number 116 (called At the White Shoe, At the White Skittle or At the White Goblet). Its history is dating back to the 17th century and over the years, it changed several owners and underwent many Baroque and Classicist modifications.

In 1966, it was bought by Slávka Budínová, a Czech theatre and film actress. She gave a completely new look to the interior of the house and she also initiated the addition of a new building on the south side.

However, everything was changed by the floods of 2002, when the ground floor of the house was completely flooded and the already abandoned house began to decay. In 2011, it was bought by the liqueur company RUDOLF JELÍNEK and since 2019 it is open to the public. Today, the building houses a company shop, a bar, and the Slivovitz Museum.

As a part of the interactive tour of the museum, you can look forward to:

interesting projections

real exhibits

5D show with virtual reality

product tasting

Visitors Centre Vizovice

The interior of the Visitor Centre in Vizovice goes back to the 1930s, the period when the company was owned by Rudolf Jelínek. It will take you through the history, production, and present of the Vizovice distillery, where traditional production methods are combined with the latest technology.

What is it that you can look forward to?

multiple variants of interesting excursion routes

specialized store with a wide selection of traditional and less traditional liquors

interesting spaces of “Jelínkova koštovna” (tasting room)

In the interactive part of the tour, you can look forward to:

Becherovka Visitor’s Centre Karlovy Vary

The historic building in Carlsbad called "Steinberka", the birthplace of traditional herbal liqueur, was built by Jan Becher in 1867. For more than 100 years, the building served as the original factory, but today you will find the Becherovka Visitor’s Center in it. The tour offers a great experience thanks to the remarkable history and heritage of Becherovka, its unique production process and the secrets surrounding the famous recipe. The exhibits on display include, among others, historical bottles of Becherovka and many interesting objects that used to belong to the Becher family (for example the recipe book, awards from exhibitions or an accounting book).

virtual visit to the bottling line (using VR glasses)

the smell of herbs needed for the production of Becherovka

tasting of products from the Jan Becher portfolio

Palírna U Zeleného stromu Distillery

The history of the distillery dates back to the 16th century, when William II of Pernstein granted the right to brew to 31 houseowners in the town of Prostějov, one of them being the owner of the house U Zeleného stromu.

At first, it was only the production of beer. The production of spirits did not begin until the 17th century, but it is very popular to this day. The Palírna U Zeleného stromu Distillery is open to all curious visitors and the owners will allow you to explore it really closely.

If you go on an excursion, you can look forward to: